Where it all went wrong?

The Century of the Self is an interesting docu about the beginning of PR and applying Freud to US consumer culture:

The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud’s ideas to manipulate the masses. He showed American corporations how they could make people want things they didn’t need by systematically linking mass-produced goods to their unconscious desires.

Watchable online here or at archive.org

Uncle Sigmund is watching you…

~ by idreamedmovies on January 22, 2009.